Our Founder

Catherine Daravi, MBA

Catherine graduated from UCLA, obtaining her B.S. She continued her academic excellence at the University of Redlands where she obtained her MBA.

She has over 18 years of experience within the beauty industry where she served as a regional executive for L'Oreal Inc. followed by Sephora. She continued her collaboration with various cosmetics & skincare companies where she constantly experimented with the latest trends within the beauty world. Catherine is passionate about skincare and believes that beautiful skin starts from within. Her philosophy is to nourish your body & skin with organic, non-toxic and nutrient-rich foods.